SalesTech Star

Appian Names New Chief Marketing Officer

Appian announced today the appointment of Denise Vu Broady as Appian’s new Chief Marketing Officer. Broady will lead Appian’s global marketing and communications efforts and shape the marketing strategy to drive the next phase of growth.

Read More : BMC Increases Global SaaS Delivery With AWS

With more than 24 years of enterprise technology experience, Broady has helped to grow businesses from start-ups and led a complex $10 billion software business unit with over 3,000 products at SAP. She is an exceptional leader and an expert at creating brand loyalty and value for companies.

“Denise Broady brings to Appian a new level of sophistication and capability in software marketing,” Matt Calkins, CEO of Appian. “She has high energy and high standards, a great sense of people, and a strong vision for where we need to go.”

Read More : SalesTechStar Interview with Kevin Baumgart, VP of Sales at Hologram

Prior to joining Appian, Broady was the Global COO of the Industry Cloud organization at SAP, running go-to-market, strategy, marketing, communications, and operations. She was also the CMO/COO at WorkForce Software in addition to holding various leadership positions at TopTier (a start-up acquired by SAP) and Clarkston Group.

“I’m thrilled to join Appian and the power of Appian’s platform to quickly solve complex customer problems is extremely impressive,” said Broady. “I look forward to accelerating the momentum that Appian has already created and further elevating the brand on a global scale.”

Read More : What Sales Executives Need to Know About AI Contract Management

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.