Toshiba Revitalizes Customer Experience at Leading Colombian Grocer, Grupo Éxito
Toshiba’s TCx Elevate Commerce Platform Presents Grupo Éxito Shoppers with New Possibilities
Toshiba Global Commerce Solutions is empowering Grupo Éxito to inspire customers to take ownership of their shopping experiences. With Toshiba’s digital commerce platform, TCx™ Elevate, and in partnership with Toshiba business partner and local integrator Línea DataScan S.A., Grupo Éxito has created a modern, intuitive frictionless shopping experience resulting in faster checkout times and more flexible ways for customers to pay.
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Toshiba’s TCx Elevate Commerce Platform Presents Grupo Éxito Shoppers with New Possibilities
“Toshiba’s technology has allowed us to place the customer at the center,” Grupo Éxito’s Vice President of Sales and Operations, Guillaume Seneclauze, said. “The customer has changed a lot with the digitalization of the shopping experience. As a result, when we are able to create awareness to help them see how technology can facilitate an easier shopping experience and facilitate payment, they end up adopting and enjoying its use quickly.”
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Before this digital transformation, Grupo Éxito was expanding its market coverage and found that they were extremely limited by the current platform. As Grupo Éxito was trying to create new solutions to meet customer demand, it was difficult to do with the existing platform and required integrations. This also made it difficult to train and retain employees.
Toshiba was able to leverage the TCx Elevate platform to help Grupo Éxito build and implement innovative capabilities at their own pace. This approach allowed Grupo Éxito to protect the previous platform’s total cost of ownership.
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