Spanish Product Information Management company Sales Layer has raised €3.5 million in a Series A financing round led by SONAE IM, the tech investment arm of Portuguese listed company SONAE (SON.LS), accompanied by venture capital investment firm Swanlaab Venture Factory and Valencia-based corporate investor Global Omnium.
The investment was made public today with the publishing of SONAE’s consolidated results for the first quarter of 2020.
The Portuguese conglomerate has invested €2.5 million in Sales Layer, while Swanlaab Venture Factory and Global Omnium have joined with further million.
The funding will enable Sales Layer to scale international operations and expand its operational infrastructure.
Founded in 2013 by Álvaro Verdoy and Iban Borràs, Sales Layer’s 30-strong team has become one of the world’s leading PIM solutions, helping brands and retailers to transform their catalogs into an enriched, digital and multichannel control centre.
Noted for its unique approach to user experience (UX), the company’s technology uses a cloud-based catalog management platform to connect the information to hundreds of channels throughout the supply chain, both for brands and retailers.
“Digital catalog are key revenue drivers for modern business, but they are also the biggest digital transformation challenge for millions of manufacturers and retailers. The recent times with the impact of COVID on people’s lives, has put digitalisation and e-commerce on the priority list,” said Alvaro Verdoy, founding CEO of the company.
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