PAR Technology Announces 2021 Summer Release for the Punchh® Loyalty, Offers, and Customer Engagement Platform
New innovation includes native curbside pickup and expanded analytics, engagement, and integration capabilities for loyalty clients
ParTech, Inc. (PAR), a global restaurant technology company and provider of a unified commerce cloud platform for enterprise restaurants, today announced the Summer 2021 Product and Innovation Release for its loyalty, offers and engagement platform, Punchh. Punchh provides loyalty solutions for over 200 global enterprise brands, helping turn anonymous buyers into brand superfans through 1:1 personalization and data-driven, omnichannel engagement. The Summer 2021 release includes a continued focus on analytics, marketing automation and consumer experience enhancements, as well as expanded integrations and partnerships.
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“As we continue to innovate and stay ahead of evolving consumer expectations, we remain focused on key innovation priorities that deliver the most value, impact and competitive differentiation to our customers”
Even as consumers make their steady return to in-person dining, they will continue to expect a wide variety of digital and mobile solutions at their disposal to provide a personalized and frictionless experience. New technologies that became imperative at the height of the pandemic will see even greater adoption now that consumers are accustomed to the added safety and convenience these new capabilities offer.
The Summer 2021 Release features the addition of Punchh Pickup to the Punchh platform. Punchh Pickup is a native, loyalty-integrated pickup solution that creates a frictionless, end-to-end pickup experience for both customers and employees. It allows operators to view and manage all pickup orders from a customizable web-based console, providing real-time location and arrival estimates that enable clear, automated communications with customers through a personalized mobile and web experience.
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In a continued commitment to give Punchh users even more sophisticated analytics solutions to track the success of their marketing campaigns, the release also features enhancements to the platform’s new Campaign Performance Page, previously launched in the Spring 2021 Release. New capabilities include an at-a-glance, simplified view of additional key metrics, such as average order value, email engagement analytics, open and conversion rates, and more. The redesigned page also offers a time series graph to show trend lines by segment (pre, during, and post campaigns), and even faster page speeds for a better user experience.
In an ongoing effort to help clients deliver a world-class mobile experience that engagement, PAR is also pleased to introduce new Mobile Experience packages that allow Punchh users to update their mobile apps in a regular cadence so that they can quickly add new features as they need them to drive higher engagement and loyalty spend. One such feature is a newly launched deal scheduler that provides marketers with the ability to schedule direct-to-guest offers available for specified users as part of an increasingly personalized in-app experience.
Lastly, to assist brands in building an increasingly integrated loyalty ecosystem, the Summer 2021 Release brings several new integrations to the company’s growing partner network. New integration partners include GRUBBRR, a premier self-ordering provider, Tattle, an industry-leading customer feedback platform, Yext, a modern, AI-powered answers platform, and SMS marketing leader Attentive, to provide personalized text message marketing that leverages key loyalty insights.
“As we continue to innovate and stay ahead of evolving consumer expectations, we remain focused on key innovation priorities that deliver the most value, impact and competitive differentiation to our customers,” said Shyam Rao, Co-founder and CEO, Punchh Inc. “The Summer 2021 Release is a reflection of our commitment to create faster, frictionless experiences for both marketers and end-users while growing our network of partners to include new integrations that offer an even greater line of sight into the data needed to deliver 1:1 engagement between consumers and the 200+ brands we serve.”
