VeloxyIO, creator of AI-powered sales enablement software for Salesforce CRM, announced its solution to help enterprises stop sales reps from violating CAN-SPAM regulations when sending cold email to prospects. While marketing organizations are equipped with Marketing Automation software that enforces CAN-SPAM compliance automatically, sales teams are not able to do so easily.
Veloxy solves this problem in an elegant, non-disruptive way.
Stops sales reps violating CAN-SPAM
Every day, sales teams around the world send millions of cold emails from their corporate email accounts, with no unsubscribe link and no formal process for handling opt-outs. That is SPAM and it is illegal.
This puts an enterprise’s domain reputation at risk, which could eventually cause lower email delivery rates across the board. Not to mention, exposing the company to hefty fines.
Veloxy helps enterprises to protect their email reputation and brand, by empowering sales teams to easily comply with CAN-SPAM while using their standard corporate email account. So they can carry on business as usual without breaking the law.
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Enables CAN-SPAM compliance for corporate email
Veloxy Inbox lets sales reps add a CAN-SPAM compliant footer and link to any email sent from their corporate email, and it handles opt-out requests automatically by syncing to the contact record in Salesforce. This prevents a sales rep, his/her sales team and other groups such as marketing from ever emailing that contact again in future.
“Veloxy’s CAN SPAM approach is exactly what most of us have been looking for… It gives us a simple way to send emails to large groups from our Outlook inbox and not fear blacklisting, and it provides a closed-loop to ensure opt-out requests are honored.”
— Jay Skinner, VP Business Development, bielomatik, Inc.
Veloxy Inbox is a time-saving extension for Outlook and Gmail clients which integrates with Salesforce CRM, and puts Salesforce prospect and opportunity data all in one place inside their email interface. The CAN-SPAM feature is available today in Veloxy Inbox for Outlook. Gmail support is slated for April 2019.
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CAN-SPAM solution designed for Sales Reps
What’s the big deal? Don’t all email marketing, marketing automation and cold email platforms enforce CAN-SPAM compliance and offer a mechanism for direct or indirect synchronization of opt-outs with Salesforce and other CRM platforms?
Yes, most do. But all of these systems are isolated from corporate email – where sales reps spend a great deal of their time – so none of them solve the CAN-SPAM compliance problem for sales reps conducting business directly from their corporate email accounts. Veloxy Inbox for Outlook and Gmail is the first solution to tackle this problem.
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