Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button’s latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high intent into lifetime value enhancements through app installs.
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By leveraging Rakuten Advertising’s expansive publisher network and Button’s Reach technology, leading retailers and mutual customers like Sam’s Club are able to enhance the user experience by seamlessly routing users to apps they already have installed, to extend the brand experience for loyal shoppers, increase the usage of a retailer’s app, and reap the benefits of higher conversion rates from in-app shopping sessions.
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All the while, brands can manage partnerships and view their app affiliate data from Button on their Rakuten Advertising dashboards. In addition, publishers benefit from app payouts without having to update links, while consumers enjoy a shopping experience that moves seamlessly between Rakuten Advertising publisher sites and branded apps.
“Reach has created a major opportunity to utilize the affiliate channel to drive installs,” said Rick Ton, Senior Director, Marketing, Sam’s Club. “By working with Button and Rakuten Advertising through Reach, affiliate marketing has become a major engine that fuels Sam’s Club’s key mobile initiatives, more than we ever thought it could before.”
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