New MindTickle Data Illustrates Exponential Increase in Demand for Online Sales Enablement and Readiness
MindTickle, the leader in Sales Readiness technology, released usage analysis and insights from the MindTickle Sales Readiness platform, indicating a strong demand for online enablement, skills development, microlearning and coaching to support remote readiness. With over 66% daily active user growth from March through April among various industries and 75% new readiness and enablement modules published, organizations are equipping customer-facing sales teams with the knowledge and skills required to be successful in the “new normal”.
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As the world went into lockdown, MindTickle tracked the following applications usage trends from February to March:
- 1218% increase in virtual role play / virtual practice across the platform
- 983% increase in virtual instructor led training (vILT)
- Nearly 2x increase in one-on-one remote coaching initiatives
MindTickle also tracked the following industry-specific usage in the same timeframe:
- 793% average increase in usage across Health and Life Sciences companies (Pharma, MedTech, BioTech, etc.)
- 497% average increase in usage across Technology companies
- 221% average increase for partner enablement across companies whose go-to-market relies on channel distribution
“Every organization regardless of their industry is taking advantage of MindTickle to drive customer-centricity in their customer-facing reps,” said Deepak Diwakar, chief technology officer at MindTickle. “MindTickle is a trusted and relevant solution allowing companies to quickly pivot their strategy to enhance the readiness of their customer-facing teams — all virtually and remotely. Across the board, we’ve seen dramatic increases in skills development activities, from video coaching and role-play to task evaluation and voice over PowerPoint. Many are providing more bite-sized content for just-in-time, just-in-context microlearning. They’re leveraging more coaching activities to help reps adapt their own skills and approaches to engaging with prospects and customers. We’re here to support our customers and look forward to continuing to serve them as we all navigate the new normal.”
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