Recognizing that neither technology nor training are enough on their own, Membrain employs a partner-focused approach that delivers both. In its latest partnership, the company announces it has teamed up with Objective Management Group (OMG) to launch the Membrain OMG Edition, a world-first sales playbook within Membrain’s customizable Sales Enablement CRM to help reduce the cost and ineffectiveness associated with traditional CRMs. Membrain’s pre-configured enablement editions offer sales organizations the opportunity to maximize sales effectiveness and eliminate the need for costly plugins by partnering with world-class sales consultants and building their proven methodologies into the Membrain platform.
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George Brontén, Membrain CEO and founder, said, “By using insights from Objective Management Group assessments inside of a dynamic, informative and actionable playbook in Membrain’s CRM, we are helping customers take their sales execution to the next level.”
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The Membrain OMG Edition offers a pre-configured system including a sales playbook that integrates OMG’s assessments with Membrain’s customizable sales enablement technology. This provides a sales manager with insight into a salesperson’s strengths and weaknesses in relation to performance and guides the sales manager in coaching salespeople to help them master the sales process.
“The top 5% of salespeople who master the sales process are 8.5 times stronger than the bottom 10%,” said Dave Kurlan, founder of Objective Management Group. “The Membrain OMG Edition is a pre-configured CRM system that helps sales teams to become more competitive by embedding insights and guidance from OMG assessments.”
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