Leading Streetwear Retailer, SNIPES, Launches Poq-Powered Mobile Commerce Apps
SNIPES launches shopping apps with native mobile app provider to support its digital growth
Leading sneaker and streetwear retailer, SNIPES, has launched poq-powered iOS and Android mobile apps to support the brand’s digital growth in the US market.
SNIPES is an international brand focused on shaping and driving streetwear culture, while striving to find ways to support, empower and celebrate the communities it reaches through inclusive initiatives and activations. SNIPES’ ever-growing list of talent and brand collaborations allows the brand to have both a local and global reach. Notable past partnerships have included limited-edition capsule collections for PlayStation with 21 Savage, apparel collections with DJ Khaled and, most recently, back-to-back limited edition adidas Forum releases with the Detroit Pistons.
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SNIPES plans to continue expanding the brand through 2022 and beyond with additional highly anticipated upcoming sneaker releases, collabs, custom experiences and store installations. Through this new partnership with poq, SNIPES will widen its digital footprint by offering its customers a best-in-class mobile app shopping experience.
SNIPES will bring the latest styles in urban footwear, apparel and accessories for the entire family to these new iOS and Android mobile shopping apps built on the provider’s cloud-based native retail mobile app platform.
Building on a recent ecommerce replatform investment with Salesforce Commerce Cloud, the company will take advantage of the accelerated speed to market using integrated, consolidated ecommerce product feeds, merchandising and account webviews with native mobile app account functionality. Additionally, integrations with providers like Perimeterx, and Forter will offer extended security to best support the growing expectations of today’s mobile shopper.
The replatform will also offer SNIPES app customers a persistent login, wishlists, enhanced product discoverability, access to store raffles and exclusive marketing content, as well as product barcode scanning and store finder functionality to encourage customers to visit physical stores.
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The retailer will also work with poq to optimize its app store marketing strategy and increase the discoverability and download conversions of the new mobile apps. Additionally, the apps provide SNIPES with a solid foundation designed to keep pace with rapid store growth and increased expectations of digital personalization and content-rich native app functionality.
Jenna Flateman Posner, Chief Digital Officer, SNIPES commented: “SNIPES has invested in a native mobile app for a number of reasons, but mainly due to the fact that an overwhelming majority of SNIPES digital consumers in the US market access snipesusa.com from their mobile devices. For SNIPES that was a huge indicator that now more than ever we must be mobile first.”
