Kochava Disrupts Subscription-Based Attribution with 360-Degree Management
The Most Comprehensive Holistic Solution to Manage App Subscribers and Eliminate Churn Before It Happens
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new industry-leading subscription solution: Kochava Subscriptions. Kochava is the only mobile measurement partner to natively join measurement and subscription data with identity to proactively mitigate customer churn.
Read More: Adobe Collaborates With Easyship To Improve Shipping Solutions For Merchants
“Consumer spending on in-app purchases, subscriptions, and premium apps climbed 31 percent to $19 billion globally on Apple’s App Store in 3Q20 with spending on Google Play experienced even more substantial growth, increasing 33.8 percent Y/Y to $10.3 billion from $7.7 billion in the year-ago quarter.”
Kochava Subscriptions has the capability to connect with all public and private payment processors and app stores, and provides holistic row-level predictive churn reporting through CancelGuard™ technology, a new proprietary and industry-first feature developed by Kochava.
CancelGuard™ technology proactively monitors billing issues, the halting of auto renew, and changes in user behavior across all household connected devices that are indicative of likelihood to churn.
Read More: Captello Releases Digital Waypoints To Increase Business Traffic, Drive Visitors To Virtual &…
Subscriptions have seen significant growth increase year-over-year. A strong source of recurring revenue generation, it also serves the growing need of customers preferring a flat-based monthly subscription vs in-app purchases. According to a report from market intelligence firm SensorTower, “Consumer spending on in-app purchases, subscriptions, and premium apps climbed 31 percent to $19 billion globally on Apple’s App Store in 3Q20 with spending on Google Play experienced even more substantial growth, increasing 33.8 percent Y/Y to $10.3 billion from $7.7 billion in the year-ago quarter.”
“Subscription services continue to play an increasingly important strategy to gaining more insights into user behavior and building lifetime value for marketers especially as the ecosystem evolves,” said Charles Manning, Founder and CEO at Kochava. “We created a turnkey platform for subscription app developers that would provide immediate insights to generate growth and understand their customers while staying privacy compliant.”
Read More: Pidj.Co Launches With Business Text Messaging Platform For Marketing & Customer Engagement
