Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices, and LiveIntent, the people-based marketing platform powered by the email address, announced a partnership to enable marketers and publishers a privacy-safe identity solution to transact and match first-party data. This powerful partnership leverages the 2,500+ publishers across the LiveIntent network who reach over 290 million verified people. LiveIntent’s addressable, logged-in audience is one of the largest in the United States.
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“On the heels of launching our new privacy-first identity solution in IdentityLocker™, our partnership with LiveIntent solidifies what we already believed to be true. We are thrilled to roll this out to ensure brands and publishers have the best solution to power their business forward.”
The companies will integrate Kochava IdentityLocker™, LiveIntent nonID, and Kochava IdentityLink™ for a powerful new identity solution. The integration enables advertisers, publishers, and infrastructure ad-tech vendors to onboard their first-party data and engages with counterparties for activation, targeting and measurement.
Kochava recently announced IdentityLocker™, a unified privacy-first identity solution that enables demand- and supply-side platforms to onboard their own first-party data, prompt for user consent, and attach resource grants for usage on activities like deterministic targeting, while enabling permission-based rules for the first-party owner of the data.
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“Where so many saw a rift in the universe with all the changes this year, we knew it was a great opportunity to create a stronger ecosystem,” said Charles Manning, Founder and CEO at Kochava. “On the heels of launching our new privacy-first identity solution in IdentityLocker™, our partnership with LiveIntent solidifies what we already believed to be true. We are thrilled to roll this out to ensure brands and publishers have the best solution to power their business forward.”
The LiveIntent nonID, an identifier that bridges Publishers and Brands to the ecosystem, was built to empower current Identity offerings, not replace them. The nonID, with its 1:1 relationship to an email address that sits at the heart of Identity, is open and connects to all Identity offerings and solutions. It is engineered with consent and security in mind and is not reversible.
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