Independent Research Firm Cites Acoustic as A Leader in Mobile Engagement Automation
Acoustic received the highest scores possible in the criteria of customer data, content library, personalization, SMS, marketing measurement, and descriptive analytics
Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that it is a Leader in The Forrester Wave™: Mobile Engagement Automation Q3 2020. Acoustic was one of only four vendors recognized in the Leaders category.
Independent Research Firm Cites Acoustic as A Leader in Mobile Engagement Automation
“Acoustic offers robust cross-channel capabilities, and Exchange (formerly known as IBM’s UBX) provides an extensive network of integrations to connect mobile behavior and engagement to nonmobile channels,” according to the report.
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“It also excels in analytics, providing robust descriptive analytics and marketing measurement capabilities. Campaign’s foundation in Silverpop was evident in its customer references, all of which started using Acoustic Campaign for email and added mobile messaging later. But Campaign has done well to break out of an email silo; references praised for its reporting and for enabling them to compare mobile messaging performance alongside email performance. Enterprises looking to marry email and mobile messaging capabilities should consider Acoustic,” the report continues.
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