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Hustle Acquires Tape, Bringing Video Stories to Leading Peer-to-Peer Text Messaging Platform

Hustle, the leading peer-to-peer text messaging platform, has acquired Tape, a mobile video stories platform. Hustle will integrate Tape’s tools to create and distribute video stories into its offering in the coming months.

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After a year of revenue growth of more than 100%, message volume growth of 200%, and acquisition by Chamath Palihapitiya’s Social Capital, Hustle is continuing to fulfill its mission of empowering organizations to humanize communication through the acquisition of Tape. By bringing together Hustle’s best-in-class P2P texting platform with the rich storytelling capabilities of mobile vertical video, Hustle’s customers will be able to further personalize their outreach to their communities.

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“We are incredibly thrilled to bring the power of video stories to Hustle’s clients,” said Steve Pease, Hustle’s CEO. “Personalized mobile video is the future, and the acquisition of Tape will empower our clients to take advantage of video to mobilize action, donations, and participation.”

Industry research shows that 90% of all text messages are read within 3 minutes of being received, and vertical videos have a 90% higher completion rate compared to horizontal videos. Hustle will soon be the first platform for brands, nonprofits, and political groups to take advantage of the mobile marketing trends of both P2P texting and vertical video stories within one tool.

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