Button, the leading mobile commerce technology company, announced a strategic partnership with Branch, the leading cross-platform solution for linking and measurement, to offer brands visibility into app traffic optimized by Button in their Branch dashboards. This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.
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This pandemic has accelerated the ongoing shift towards mobile shopping. E-commerce sales increased 31.2% in October and 32.4% in November of last year according to the U.S. Department of Commerce, while global digital sales grew 45% year over year to reach $181 million from December 1 to 14, 2020, according to Salesforce. Now more than ever, an app strategy based on a CPA model, coupled with a thorough measurement solution, is a building block to every brand’s mobile growth—one that leverages the surge in mobile commerce to cultivate a loyal customer base.
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This integration between Button and Branch gives mutual customers like Sam’s Club and Zulily visibility into all of their attribution data in one tool. Rather than looking at each channel in a silo, marketers can analyze Button mobile performance data alongside other mobile touchpoints in a single view within their Branch dashboards. As a result, these brands gain a thorough understanding of the efficiency and performance of the affiliate channel, alongside all other channels of traffic, to be able to optimize for conversions.
“Button’s integration with Branch gives us a holistic understanding of our mobile affiliate performance to continue driving Sam’s Club’s growth and offering our members frictionless shopping experiences,” said Rick Ton, Senior Director of Marketing, Sam’s Club.
“Button’s partnership with Branch marks the next chapter for mobile marketers looking to get smarter with their spend and double down on their app install strategies,” said Michael Jaconi, co-founder and CEO of Button. “We’re excited to offer our mutual customers a better understanding of their spend holistically across all marketing channels, helping them gain the insights to optimize, personalize, and unlock the true potential of the affiliate channel as part of their growth strategies—the beginning of a new era in mobile marketing.”
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