Evaluation based on strategy and performance
Bigtincan, the leading mobile, AI-powered sales enablement platform provider, announced that it has been named a Leader in the first Aragon Research Tech Spectrum for Sales Coaching and Learning for 2019. The technology-focused research and advisory firm identified fourteen major providers in the emerging sales coaching and learning market. Leaders are identified as having comprehensive strategies and products/services that align with industry direction and market demand, and who effectively perform against that strategic backdrop.
The Aragon Research Tech Spectrum is an evaluation tool that graphically represents analysis of both emerging and mature markets and the vendors that participate in them. By analyzing each vendor using two dimensions that enable comparative evaluation of the participants in a given market, the Tech Spectrum looks at a focused set of criteria that helps enterprise planners understand and navigate the market of technology provider options.
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The Aragon Research Tech Spectrum for Sales Coaching and Learning is segmented into three sectors, representing high and low on both the Product/Service and performance dimensions.
“Sales coaching and learning is the newest and most focused way to onboard and continuously train sales representatives and sales managers,” said Jim Lundy, Founder and CEO, Aragon Research. “Sales leaders should use a sales coaching and learning offering to boost overall sales performance, and providers such as Bigtincan are enabling this.”
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With the 2018 acquisition of Australian sales coaching and learning provider Zunos, Bigtincan was able to strengthen its My Learning offering as one of the only engagement vendors to offer full channel enablement. Zunos enables the creation of courses via an intuitive course builder. Through mobile and in-app messages, microlearning can be delivered just in time, which is critical. The Bigtincan Hub is also optimized for iOS-based tablets, and Bigtincan is seeing increased use cases in both sales and service with the ability to sync training files for offline access. Zunos is currently available bundled with Bigtincan or sold as a standalone product.
“At Bigtincan, we’ve experienced first-hand the importance of coaching and learning in the B2B sales industry,” said Patrick Welch, President and CMO of Bigtincan. “With the emergence of this new market, we are honored to be identified as a Leader by Aragon with the introduction of the Tech Spectrum report for sales coaching and learning.”
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