Dou Shen, Executive Vice President of Baidu, Inc. (NASDAQ:Â BIDU), today analyzed the rise of the intelligent economy and the resultant strategy of Baidu’s Mobile Ecosystem Group (MEG) during a keynote speech at Web Summit 2020. Shen explained how Baidu’s mobile ecosystem has been adapting to and driving the intelligent transformation of the mobile internet industry, leveraging Baidu’s self-developed AI technologies to provide users with more robust digital services.
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“The rise of the intelligent economy is an inevitable trend brought on by AI technology, and also the biggest priority for companies that value technology investments,” Shen said at Web Summit, one of the largest technology conferences in the world that brings together executives from leading technology companies. With its leading AI technologies and commitment to innovation, Baidu’s mobile ecosystem is well-positioned to thrive in the era of the intelligent economy.
Shen said the rise of the intelligent economy is bringing about change on three dimensions. The first is changes in devices and how users interact with them, as AI powers more and more intelligent devices that can communicate naturally with people. Secondly, new industry formats will come into being, spearheaded by intelligent transformations across various industries. Thirdly, Shen mentioned the impending shift in IT infrastructure, with AI chips, deep-learning platforms, or AI algorithms replacing traditional CPUs and operating systems as the backbone that will power the contemporary intelligent economy.
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In response to the changes brought about by the intelligent economy, Baidu has identified three major growth opportunities, Shen said in his presentation, namely service-oriented transformations, humanization, and the adoption of digital technology and AI across industries.
The Baidu mobile ecosystem is capitalizing on these growth opportunities through a three-pronged strategic layout—Baijiahao for content creators, Smart Mini Programs for content and service providers, as well as Managed Pages for advertisers. Together, these pillars offer comprehensive capabilities that meet users’ fast-evolving needs, Shen said, and form a solid foundation for the long-term growth of Baidu’s mobile ecosystem.
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