Evaluation Based on Completeness of Strategy and Performance
Seismic, the market leader for sales and marketing enablement platforms, announced Aragon Research, Inc. has named Seismic a “Leader” in the Globe for Sales Enablement Platforms, 2020. This is the fourth consecutive year Seismic has been named a “Leader.” The report notes Seismic’s strengths in content management, discoverability, analytics, and automation, along with the company’s customer success initiatives and current installed base.
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The Globe for Sales Enablement Platforms, 2020 also references Seismic’s November 2019 acquisition of Percolate, a leading campaign orchestration and content management platform. Aragon Research refers to how the acquisition expands Seismic’s overall content capabilities, empowering marketers and sellers to deliver compelling and personalized content throughout buyers’ journeys.
“It’s deeply gratifying to be recognized as a ‘Leader’ in the Aragon Research Globe for Sales Enablement Platforms for the fourth time,” said Doug Winter, CEO and Co-founder, Seismic. “We continue to work very closely with our customers to drive innovation across our platform – especially in the areas of content orchestration across the buyer journey, personalized content and compelling interactions, and data-driven insights. We feel fortunate to count many of the world’s best brands as Seismic customers.”
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Seismic was named one of the Leaders among the 17 sales enablement platforms that Aragon Research examined for The Globe for Sales Enablement Platforms, 2020 report. Analysts analyzed three main parameters, including strategy, which reflects the degree to which a vendor has the market understanding and strategic intent that are at the forefront of market direction; performance, which represents a vendor’s effectiveness in executing its defined strategy; and reach, which is a measure of the global capability that a vendor can deliver.
“Seismic has had longstanding success in the sales enablement market,” said Jim Lundy, Founder, CEO and Lead Analyst at Aragon Research. “The company has shown a consistent commitment to innovation, especially around content automation, which has become a sales enablement must-have for its ability to save sellers and marketers time and be more strategic in their content delivery efforts.”
Seismic has been identified by Aragon Research multiple times for its category leadership and innovation. Prior to the Globe for Sales Enablement Platforms, 2020, Seismic won the Aragon Research 2019 Innovation Award for Sales Enablement, noted for standing out in the sales enablement industry on powerful content management, personalization, and intelligence.
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