Lifesize and Serenova Announce United Corporate Brand and New Executive Leaders
B2B SaaS veterans Josh Kivenko and Rick Froehlich join Lifesize executive team to lead global go-to-market strategy for unified cloud communications company
Lifesize, a global innovator of immersive enterprise communication solutions, and Serenova, a leading contact center-as-a-service (CCaaS) provider, announced they will operate under the Lifesize brand, effective immediately. The unified company name is part of a rebrand initiative stemming from the companies’ previously announced merger and long-term strategy to serve the enterprise communications market with a complementary suite of scalable cloud-based solutions.
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“As we continue expanding our portfolio, the strong heritage and global presence of the Lifesize brand offers us a solid foundation to deliver new value to customers through a differentiated approach to solving enterprise communication challenges with a single-vendor solution.”
“In less than three months since completing our merger, Lifesize has seen strong demand for both our video conferencing and contact center solutions as organizations globally have accelerated investments in enterprise-grade communication solutions,” said Craig Malloy, CEO of Lifesize. “As we continue expanding our portfolio, the strong heritage and global presence of the Lifesize brand offers us a solid foundation to deliver new value to customers through a differentiated approach to solving enterprise communication challenges with a single-vendor solution.”
Additionally, Lifesize announced the appointments of Josh Kivenko as chief marketing officer and Rick Froehlich as chief revenue officer to jointly lead global go-to-market strategy and execution.
As chief marketing officer, Kivenko oversees all marketing-related functions, including brand, product marketing, public/analyst relations, field marketing, growth and business development. A marketing executive with extensive experience scaling B2B marketing organizations, Kivenko previously served as VP of marketing at Upland Software, CMO at Bulldog Solutions/Hive9 Software and held various marketing leadership positions at Dell and TELUS.
As chief revenue officer, Froehlich oversees all aspects of sales and sales operations, including both direct and indirect sales via Lifesize’s global channel ecosystem. He is also responsible for regional go-to-market strategy and execution, as well as cross-functional integration of the sales motion with other organizations inside Lifesize. Prior to Lifesize, Froehlich served as CRO at Rackspace and Earthlink. Earlier in his seasoned career, he also held general manager and various sales leadership roles at Dell, Oracle and EMC and was a management consultant at A.T. Kearney.
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