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GoTo Launches Contact Center Pro, Bringing Effortless, Affordable, and Convenient CCaaS to Mid-Market and Enterprise-sized Businesses

GoTo Contact Center Pro maximizes the customer experience with the next generation of CCaaS including omnichannel capabilities, workflow integrations, and advanced customer and agent analytics

GoTo, the company making IT management, support, and business communications easy, today introduced GoTo Contact Center Pro, a solution that expands its Contact Center as a Service (CCaaS) offerings to medium and large companies. This new offering gives growing businesses a modern, flexible, yet affordable platform which includes omnichannel capabilities, powerful integrations, and unparalleled agent interfaces and access to rich data and deep insights.

Creating a positive customer experience is paramount to business success. In fact, 83% of customers cite good customer service as their most important criteria when making purchasing decisions. Yet many contact center solutions are often difficult to use and expensive. The launch of Contact Center Pro means businesses no longer need to sacrifice cutting-edge technology for convenience or cost.

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Whether a business has outgrown its current contact center product, is looking to switch to a cloud-based solution, or simply needs more robust data and analytics, GoTo Contact Center Pro offers everything businesses need:

  • Improve customer satisfaction by engaging customers how, where, and when they want: Advanced omnichannel capabilities allow agents to respond to customers when and where they need help on their preferred channel, even if that’s not where the conversation started.
  • Create better and more personal customer engagements with data-driven insights: Keep existing customers and win new ones with advanced analytics and campaign management tools to better understand customer sentiment, identify trends, and make data-driven decisions.
  • Optimize agent performance: Agent analytics and real-time reporting features in GoTo Contact Center Pro continually improve performance and optimize customer-facing teams to increase agent and customer satisfaction and drive down costs.
  • Easy to deploy, use, and scale: GoTo Contact Center Pro grows with your business with easy onboarding and deployment and a variety of integrations for Customer Relationship Management (CRM), workforce management tools, and productivity apps, amplifying the tools Contact Center teams already use.

“GoTo has helped nearly a million organizations with their IT and business communications needs, and in doing so, we’ve gained a deep understanding of what companies really need. We’ve harnessed this knowledge and experience to expand our CCaaS offerings to mid-market businesses and enterprises with the launch of GoTo Contact Center Pro,” said Olga Lagunova, Chief Product and Technology Officer, GoTo. “GoTo Contact Center Pro provides growing businesses with a modern contact center solution they can trust without compromising on features, cost, or simplicity. That’s something traditional contact center vendors simply cannot offer.”

Read More: Top Call Center Technology Trends

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