Fusion BPO, the leading provider of global BPO services, today announced the launch of its new corporate brand identity and redesigned logo. These changes come as the company is evolving its service offerings and expanding its global reach.
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“In the last year, Fusion has grown exponentially – successfully diversified and scaled its service offerings while broadening our global footprint across four continents,” said Pankaj Dhanuka, Co-Founder and CEO of Fusion. “Our new brand identity better reflects our market-leading position and demonstrates the comprehensive range of end-to-end contact center solutions we bring to our clients across the globe.”
To better represent its services, which have diversified beyond traditional BPO service offerings, Fusion is dropping BPO from its brand identity and will henceforth be known as Fusion.
Designed to work effortlessly across all digital and physical channels, the new logo evokes a feeling of infinite possibilities that Fusion’s end-to-end customer solutions bring to the table. The vibrant colors represent the alive and blended culture of Fusion – a company committed to providing equal opportunity to all Fusionites. The lively colors also represent the youth, which is the main strength of Fusion. The new logo is also dynamic and flexible to better represent the growing nature of Fusion. The company’s new motto is “Power of Human Connect,” which clearly reflects Fusion’s strength – its people, its human qualities, and communication.
“Our logo and brand identity have changed significantly to better represent who Fusion is and what we bring to market for our esteemed clients,” commented Kishore Saraogi, co-founder and director of Fusion. “Our new identity is innovative, modern, dynamic, and professional—words that represent not only our brand image but also the solutions we provide.”
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