Aragon Research Names Cresta a “Hot Vendor”

Cresta Raises Bar with New Generative AI Capabilities that Drive Efficiency and Effectiveness in the Contact Center

Vendors selected for the “Hot Vendor” report are noteworthy, visionary, and innovative

Cresta, the leader in real-time intelligence for the contact center, announced it has been included in the list of “Hot Vendors” in the 2022 report by Aragon Research, Inc. Cresta was formally presented with their award on December 8th, 2022, at the virtual event, Aragon Transform 2022, Aragon Research’s annual awards ceremony.

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Using the latest state-of-the-art natural language understanding (NLU) techniques, Cresta understands complex statements, emotions, sentiments, behaviors, and more. This allows Cresta to gain a deeper understanding of conversations compared to traditional tools. This means smarter insights for your managers and more accurate and impactful coaching in real-time for your agents.

“This inclusion in the Hot Vendor report by Aragon Research is a validation of the value Cresta delivers to our customers,” said Zayd Enam, CEO of Cresta. “We look forward to continuing to create innovative AI solutions that transform the way contact center agents and managers operate.”

Aragon Transform is an annual awards ceremony that recognizes Hot Vendors, Innovators, and Women in Tech award winners.

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