Searchspring Accelerates Product Development with New VP Hire, Ten Chu

Searchspring Expands Personalized Toolset Offering with Launch of Geographic Merchandising

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced it has named Ten Chu as the company’s new Vice President of Product. In this role, Ten will double down on Searchspring’s mission to give ecommerce teams superpowers with solutions that are so user-friendly, a single merchandiser can launch site-wide campaigns in a matter of clicks.

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“I worked with Ten in my previous role as CTO of GroupBy, and I watched him grow his engineering organization and company (Zoro) at an amazing pace”

Searchspring’s latest hire is part of an ongoing investment in an enhanced product roadmap, which will deliver increased capabilities for its customers, and more personalized experiences for shoppers. Further hires are already underway to double Searchspring’s Engineering team and accelerate new product development.

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“I am thrilled to have joined the Searchspring team during this pivotal time in ecommerce,” says Ten. “As VP of Product, I look forward to bringing my technical background and passion for problem solving to my role. I plan to build on the outstanding solutions that Searchspring already offers to equip merchandisers with even better tools for creating exceptional shopping experiences.”

Ten brings a diverse background to the Searchspring team with more than 15 years as an entrepreneurial technology executive with a focus on technology strategy, lean and agile transformation, software development, and DevOps. He started his career at the Chicago Tribune Company as part of the team developing and supporting the very first version of the chicagotribune.com. Since then, his career has spanned various industries, including media, location-based services, education technology, and high frequency trading.

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