Conversica Announces Virtual Assistant-Powered Website Chat for Free, Disrupting the Chatbot Market
Conversica, the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced its disruption of traditional website chat offerings by delivering AI-powered human-like, two-way conversations over chat for free via its Intelligent Virtual Assistants (IVAs). Unlike traditional website chat offerings which leave customers frustrated, Conversica IVAs can engage with website visitors and quickly connect them to the information they seek via chat, use email and SMS to nurture them through a qualification process and pass hot qualified opportunities to customer-facing teams—all while delivering a personalized experience that digital-natives now demand across multiple channels.
“There has always been a disconnect between capturing leads at the top of the funnel via website chat and the lead qualification process thereafter. Conversica is the first to solve this problem by providing an integrated solution to seamlessly engage and capture leads at the very top of the funnel and, then, nurture and qualify leads to drive higher pipeline contribution,” Rashmi Vittal, Chief Marketing Officer at Conversica. ”Website chat is a front door in a company’s revenue cycle and when done right by an IVA can not only increase the number of sales qualified opportunities, but also significantly reduce the sales cycle, and increase close rates. Continued advancements to drive continuity of AI-powered conversations across the customer lifecycle will be critical to organizations striving to accelerate revenue while reducing costs.”
As businesses become more digitally enabled, a greater burden is placed on customer-facing teams to engage with a higher volume of prospects and customers across many more channels. Delivering a personalized touch to every prospective buyer or customer is simply not possible for resource-strapped customer-facing teams. In response, many companies turn to simple chatbots to answer commonly asked questions and quickly connect website visitors to live agents. Unfortunately, as their digital volume grows, history shows that teams quickly collapse under the pressure to respond. Simple chatbots can only deliver canned responses to predetermined questions that have taken months to be stood up by internal teams, and due to high volumes coupled with resource-constrained customer-facing teams, it is no longer feasible to rely on having a human representative available on demand.
“Artificial Intelligence and Intelligent Automation are revolutionizing the customer experience by perfecting a level of scalability and personalization not humanly possible,” said Will Webb-Purkis, Senior Vice President of Product Management at Conversica. “Our technologies work together harmoniously across channels to engage in natural, two-way dialogue and assist people throughout the entire customer journey – not just intelligently route web inquiries to a human. Adding website chat as another key communication channel for our IVAs not only further enables businesses to augment their workforces, it catapults their digital transformation efforts.”