SalesTech Star

Wolf Lingerie Chooses Infor CloudSuite Fashion ERP Solution to Support Development of Online Sales

In the age of e-commerce, the French lingerie manufacturer has just launched a vast project to future-proof its information system and industrialise its processes to meet the requirements of the online market.

 Infor, the industry cloud company, today announced that Wolf Lingerie has chosen its Infor CloudSuite Fashion, an ERP solution specifically designed for the fashion, textile and luxury industries, as part of a project to overhaul its information system and processes by 2022.

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With 150 employees and a turnover of €50 million, Wolf Lingerie has been making its mark in the highly competitive world of women’s lingerie for over 40 years, with the ambition of creating and offering all women “positive & inclusive bodywear” through a variety of product lines and a rich and coherent range of brands. Voted third favourite brand by French women this year, “Sans Complexe” (which is its flagship brand alongside “Billet Doux”) is a line of lingerie that meets the needs of generous breasts with beautiful fantasy models allowing every woman to feel beautiful.

Eric Bricout, administrative and financial director in charge of IT at Wolf Lingerie, says: “Our project dates back to the second quarter of 2020. Aware of the obsolescence of a large part of our IT systems, we wanted to equip ourselves with a modern and scalable ERP solution, capable of supporting us in our international development — particularly in Southern EuropeGermanyTurkey and Scandinavia — and opening the doors to an increasingly demanding clientele in terms of innovation, product quality and associated services. However, our commercial management system was becoming outdated and we were encountering more and more problems in terms of supply and stock management. These difficulties are compounded by the increased demands of certain sales channels such as supermarkets and the arrival of ‘marketplaces.’ ”

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After calling on the German consultancy firm P5 Empowering, which had already assisted with the creation and product life cycle management part of the project, Wolf Lingerie reviewed its procedures and selected around 15 solutions, ultimately choosing four. After providing the finalists with a set of data, the manufacturer decided to proceed by testing, workshop by workshop, before making its final decision.

“Infor quickly came out on top in terms of all the criteria we had defined, in particular the user-friendliness, the functional richness of the solution, the modernity of its technology, as well as its ability to handle a large part of our business problems as standard,” Bricout continues. “At the same time, we decided to work with LTTD Consulting, Infor’s reference integrator partner for its CloudSuites and, in particular, the Infor Fashion CloudSuite. Its experience and expertise were decisive in revising our procedures to bring them into line with a more industrialised approach, as proposed as standard in the Infor solution.”

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