Pixlee Inc, the leading user-generated content and influencer marketing platform, and TurnTo Networks, Inc., the most innovative platform for customer-generated product content like ratings & reviews, Q&A, and checkout comments, have merged to drive the most authentic digital commerce .
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With the growth of Ecommerce, brands have struggled to create the volume of content required to stay top of mind. “Customer-Powered Commerce” puts the customer at the absolute center of content creation and brand storytelling by making it easy for brands to amplify word-of-mouth marketing and social proof created by a brand’s community.
Marketers and Ecommerce execs can now easily integrate their visual user-generated content with text ratings and reviews across their entire customer journey. Brands finally have an innovative platform for the complete voice of the customer from product display pages, to inspiration galleries, to emails and across digital ads, and to any other digital property with no internal technical resources required.
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With the Pixlee and TurnTo merger, brands are able to combine two leading solutions to harness the authentic voice of the customer in one place. This proven combination creates content that provides a measurable lift in revenue, brand affinity, and engagement.
“Lime Crime’s brand identity is rooted in listening to consumer voices and sparking conversation with makeup and hair trends that take the internet (and world) by storm! As we continue to enhance our consumer-centric and cross-channel marketing approach, it’s great that we now have a powerful marketing solution to help us find and uplift our consumer voices even further,” said Kristin Kim, Head of Marketing at Lime Crime.
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