SalesTech Star

New Global Start up Shopstream Rolls Out B2C Live Social Marketplace

Shopstream – a new lifestyle APP launches in Hong Kong this September as the first stop to a global rollout. Shopstream is a B2C focused “live social shopping” marketplace with a curated portfolio of lifestyle brands targeted at consumers who wants different experience of brand engagement. The App aims to provide a “Netflix like” experience to enable brands to build their community through authentic live interactions. Brands can leverage the power of livestreaming to convey brand roots, purpose and values.

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“The art world is going through a huge global digital transformation right now that is embracing more young generation buyers than ever before. Through livestreaming, we believe that it helps to share the key stories behind each art piece, providing a better, more informed understanding ahead of a gallery visit”

As the world recovers from Covid and is eager to rediscover the world, businesses can use livestreaming to engage audiences globally in a new and exciting way. Being able to share your stories, your insights and enabling users to interact and shop all in the same marketplace has the potential to transform businesses of all sizes. According to Forbes, livestreaming creates more trust with customers, who see the hosts of the stream as experts.

Shopstream’s vision is to enable the best in class live social shopping experience for brands and consumers globally to build a rich and deep engagement. The company does this by providing merchants with an interactive livestreaming video technology and a suite of ecommerce software services in one fully integrated platform.

“The world of online shopping is overdue for a transformation from just being an online catalogue. Every brand is exploring new ways to reach out to consumers. Companies are often doing these live shows as experimental one-offs. A pain point for consumers is having to go from individual Apps to web touchpoints to enjoy these shows, Shopstream brings these all together on an interactive video technology much like watching entertainment streams on Netflix” – Chief Technical Officer Joe Cheung

“We are focused on reimagining the ecommerce experience by focusing on adding value and helping brands, businesses and people deliver great brand stories and insights through livestreaming” – VP , Partnership Jane Dee

Shopstream fuses retail, entertainment and live events in one seamless experience that aims to bring businesses and consumers closer. Professional marketeers can now formulate new innovative omni-channel integrated marketing strategies to reach users in a more creative way than ever before.

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Shopstream focuses on professional presenters and is launching with an extensive portfolio of diverse brands, from boutique brands like Bandit Coffee to well-known dining destinations like Sushi Kuu, Jia Group’s 208, and Fama Group brands, Maximal Concept’s Limewood and Sip Song as well as NYC based art gallery Macey & Sons, healthcare brand Balance Health, lifestyle furniture brand Commune and Comedy Club Backstage Comedy are amongst the participating brands as the marketplace goes live with a “100 Stories” campaign from 23rd of September

Hong Kong fans will also get to watch exclusive live shows including Four Season Hotel’s innovative bar Argo which was recently named by Timeout as one of the world’s coolest bar and wellness brand Found, moderated by Time Out Hong Kong’s editor-in-chief Tatum Ancheta.

One of the key pillars for Shopstream is a mission to use livestreaming to help inspire better business strategies to showcase solutions that bring positive climate change as well as helping NGOs to bring more awareness to their causes. The company will offer livestreaming subscription free to NGOs that wishes to use the platform reach more awareness.

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