Becomes most powerful solution for direct-to-consumer brands to scale influencer marketing
Lumanu, the trusted technology to automate creator dark posting and audience sharing for direct-to-consumer (DTC) brands, announces its integration with GRIN; the #1 influencer marketing software solution for DTC brands. The unified offering becomes the most powerful solution for marketers investing in scaling influencer marketing with paid advertising to deliver best-in-class prospecting and retargeting CPAs.
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By partnering with Lumanu, a Premium Facebook Marketing Partner, GRIN further solidifies its market position as a leader for influencer marketing management. The integration provides a natural extension of the GRIN platform, allowing marketers to easily gain advertising permissions from hundreds of creators and manage the relationships all in the same interface.
“Our integration with GRIN is a major milestone for Lumanu as we work towards making collaborations easier, smoother and better for both creators and brands,” said Lumanu CEO, Tony Tran. “GRIN’s commitment to ensuring that marketers can effectively nurture relationships with creators through seamless solutions builds on Lumanu’s core values.”
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The technical integration with GRIN provides DTC brands with the first truly integrated solution from sourcing creators and managing relationships to gaining advertiser access and executing creator dark posting campaigns. The solution allows marketers to save time and leverage the powerful benefits Lumanu unlocks without leaving the GRIN platform. Marketers now have a holistic view of all parts of a campaign that affect influencer management within one platform.
“Influencer whitelisting is a key component to scaling outcome through influencer marketing. Lumanu’s product is the market leader, offering a great experience for brands and influencers alike,” said GRIN CEO, Brandon Brown. “We’re excited to offer this integration to our customers who value GRIN’s end-to-end influencer management capabilities and are looking to expand their efforts in paid media.”
