CreatorIQ Named an Influencer Marketing Solution ‘Leader’ by Independent Research Firm
“Highest Performing Pure-Play In-House Influencer Platform” with Differentiated Ratings in the Data Science Capabilities, Influencer Data Access
CreatorIQ announced it was recognized as a Leader in The Forrester New WaveTM: Influencer Marketing Solutions Q2, 2020. CreatorIQ currently powers global influencer marketing for brands like Disney, Salesforce, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud.
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“What we love about CreatorIQ is that the platform is user friendly so we are able to seamlessly integrate it across teams, allowing us to work more efficiently across campaigns. Through CreatorIQ’s deeply consultative approach, we are finding innovative approaches to managing our influencers and campaigns.”
About CreatorIQ, Forrester says, “Stands out as the highest performing pure-play in-house influencer platform. Some of the world’s largest brand holding companies and ecommerce retailers use CreatorIQ to manage tens of thousands of influencers. Its strengths include depth of influencer talent (with 17m+ global profiles), analytics, and data science capabilities.”
Forrester evaluated 12 influencer marketing companies during the process, scoring all on 10 criteria covering current offering as well as strategy. In Forrester’s words, “CreatorIQ customers love how the platform pushes brand-specific influencer insights into key decisions around influencer selection and negotiation.” With one customer telling Forrester, “I like that we’re able to extract information from the CRM and bring new data back to it every day.”
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“It is an honor to be recognized by Forrester as a Leader and the highest performing pure-play in-house influencer platform in the evaluation,” said Igor Vaks, Founder & CEO of CreatorIQ. “Our company vision is driven by a belief that authentic influencer marketing and brand advocacy are a better and more effective way to do business. This belief is validated daily by the brilliant work of our clients and confirmed by the exponential growth of in-house influencer marketing programs. CreatorIQ’s team is grateful to our clients for helping us drive innovation and thankful to Forrester for their recognition of our work.”
When asked to comment on CreatorIQ’s performance, Jennifer Perri, Vice President of the Univision Creator Network says, “What we love about CreatorIQ is that the platform is user friendly so we are able to seamlessly integrate it across teams, allowing us to work more efficiently across campaigns. Through CreatorIQ’s deeply consultative approach, we are finding innovative approaches to managing our influencers and campaigns.”
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