Ansira Completes the Acquisition of CDK Digital Marketing Business
Rebranded as Sincro, the Company Significantly Broadens Ansira's Local Marketing Solutions
Ansira Partners, an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed on February 18, 2020, and is inclusive of all assets of the CDK Global Digital Marketing Business, including all advertising solutions and website services.
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“The completion of the acquisition of Sincro further amplifies the breadth and depth of Ansira’s local marketing solutions, which is especially important today given the unprecedented change happening at the local level,” says Jay Dettling, chief executive officer, Ansira. “Sincro’s tagline is ‘local marketing, synchronized.’ That really resonates with me as we think about how we will work together to help support our clients. We look forward to a bright future for Sincro as they continue on their accelerated path of product development and services innovation as an Ansira company, sharing our passion for digital marketing technology solutions and services.”
Sincro, formerly CDK Digital Marketing Business, announced its rebranding , tapping into the company’s roots in innovation and cross-function to inspire the name, while also evoking its commitment to synchronization. Sincro has a world-class technology stack purpose-built to grow brands and drive performance across the entire local digital ecosystem. Its dedicated team is in sync and aligned against a singular mission of delivering effective digital marketing solutions.
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“Our top priority today is to help our customers navigate the impacts of COVID-19 and that immediate focus does not change,” said Jen Cole, president of Sincro. “And we look forward to a strong future together with Ansira, partnering with our customers to deliver in-the-moment marketing that helps dealers maximize lifetime customer value, drive efficiency and performance across digital channels, and promote their brands, their way in their local markets.”
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