Amazon Launchpad, a program dedicated to empowering startups and other innovative new brands to grow in Amazon’s store, announced the top five product categories and top brands selling in each of the top categories. The data is based on the highest-grossing Launchpad categories in the U.S. over the past twelve months and top-selling U.S.-based startups and small businesses in each of those categories.
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“The benefits we’ve seen by joining the program have allowed us to retain a lean internal team so we can focus on doing what we love; creating amazing, fun products that make people feel like kids again.”
Amazon Launchpad, which recently turned five years old, makes it easy for startups and small businesses to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe. The program has helped startups and small businesses launch tens of thousands of products across 30 categories in the U.S. alone, with nearly 400 U.S.-based startups and small businesses having surpassed $1 million in annual sales in Amazon’s store since the program launched in 2015 – and nearly 40 have surpassed $10 million in annual sales.
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Amazon Launchpad is part of a portfolio of programs, tools, and services Amazon offers to help brands grow. There are hundreds of thousands of unique brand owners currently selling in Amazon’s U.S. store. In 2020, Amazon has launched more than 135 new tools and services to help sellers manage and grow their business.
“We know customers are looking for ways to support small businesses, and Launchpad helps them find some of the most innovative, unique products out there,” said Nick Love, Head of Amazon Launchpad. “On the small business and startup side, our main priority is to help brands build quality product detail pages highlighting the uniqueness of the product, tell customers about their brand story, share best practices for selling in Amazon’s store, drive product awareness, and ultimately, increase sales. The Amazon Launchpad program’s 2020 class, fueled by small business and startup companies, has grown sales more than 75 percent year-over-year as of the end of August. This growth allows them to focus on the innovation. We continue to be inspired by the success many startups have seen over the past five years in the Launchpad program and the big ideas that these small brands have brought to customers.”
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