Real-Time Omnichannel Marketing Automation Leader Deepens Commitment to Data Privacy with Certification from International Trade Administration Within the US Department of Commerce
Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, announced that it has received certification from the United States government under the EU-US and Swiss-US Privacy Shield Frameworks. This program certifies a company’s compliance with the 23 principles concerning the use and treatment of personal data and makes it accountable by US law.
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The Privacy Shield accreditation comes on the heels of Resulticks’ announcement of its North American expansion, extending its commitment to its growing roster of customers and partners in the region. It also follows the September launch of Resulticks’ AI-powered orchestration capabilities, further bolstering the platform’s approach to scalable, segment-of-one customer engagement.
To join the voluntary Privacy Shield Framework, Resulticks self-certified to the US Department of Commerce and publicly committed to comply with the department’s requirements. The rigorous certification process included numerous audits to ensure that the Resulticks privacy policy aligned with applicable regulations.
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“Achieving the Privacy Shield certification is a significant milestone for Resulticks, especially during our time of aggressive growth. As the singular solution for capturing a 360-degree view of our client’s customers, we appreciate the immense responsibility that accompanies collecting consumer data,” says Resulticks co-founder and CEO, Redickaa Subrammanian. “By actively participating in the thorough Privacy Shield framework, we are not only reaffirming our commitment to the responsible treatment of data, but elevating the already stringent standards to which we hold ourselves.”
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