Built by Unbound Commerce, the New B2B App is Designed to Speed the Purchasing Process for Wholesale Customers in the Field
Unbound Commerce is pleased to announce the launch of a new business to business (B2B) purchasing app for RadonAway, a top wholesale manufacturer and distributor of radon mitigation equipment.
The RadonAway app was custom-designed, built and launched for both iOS and Android and leverages and extends the current Magento ecommerce operations used for online ordering.
Based in Massachusetts, RadonAway is owned by Spruce Environmental Technologies, Inc. and introduced the first radon-specific fan over 30 years ago. Since then, their RadonAway radon mitigation fans have become the most popular, reliable and effective in the world.
RadonAway sells to professional radon mitigators and wanted an app to allow faster re-orders by these wholesale buyers, even while they are in the field. By launching the B2B app, they now have a direct, always-on connection to these customers, and can deliver in-app notifications with order updates, and special offers. Customer-specific pricing and order guide for rapid re-ordering anchor the app functionality.
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RadonAway also has achieved a competitive advantage and differentiation via the launch of the app. According to research, 78% of B2B eCommerce firms think mobile apps are the future, and about 65% already have a mobile app.
Increasingly, apps are seen as the best way to reach wholesale customers, especially those dedicated to a brand. According to recent reports, mobile apps account for the majority of mobile internet usage in the U.S., with each person projected to spend an average of 277 minutes daily on mobile apps in 2022.
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“We are very pleased with the new RadonAway app and the service we received throughout the entire design, build and deploy process”, said David Naggar, VP, Technology and Business Development at Spruce Environmental Technologies. “We are rolling the app out to our customers and are already seeing solid rates of adoption. We have more features planned and see the app as a powerful addition to our omnichannel sales efforts,” he added.
Unbound’s B2B app solution leverages and extends RadonAway’s current Magento operations, including into the app customer-specific wholesale pricing, rapid re-ordering, and product details. Orders placed through the app(s) flow back into the Magento system, and are tracked as app-specific purchases. Unbound is based in Boston, MA and delivered the project on-time and on-budget.
