OdinAnswers, the Connecticut based startup providing plug and play intelligence tools to e-commerce companies and direct to consumer brands (DTC), announces the acquisition of TagRobot, a leading app for Shopify’s & ShopifyPlus merchants.
Used by hundreds of stores, the TagRobot app helps merchants better manage their orders and customer records automatically by intelligently tagging them to create better customer experiences and communicate more effectively. Intelligent tagging allows for both improved workflows in delivering customers their products, as well as improving the data for analysis to find meaningful connections and insights.
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A Shopify store can be a local brewery, American made clothing or specialized dog treats. Their advantage is that they care deeply about what they sell and their customers. Their disadvantage is data.
“The COVID crisis has thrust the e-commerce industry forward by 5 years, according to IBM research, driving a battle between Amazon and nearly one millions independent stores on the Shopify platform. It’s a classic Goliath versus David story. Unlike Amazon, the classic big box store, Shopify merchants are human scale, have very specific focus and strong points of view. A Shopify store can be a local brewery, American made clothing or specialized dog treats. Their advantage is that they care deeply about what they sell and their customers. Their disadvantage is data.” says Andy Greenawalt, OdinAnswers Co-Founder and CEO.
“This data deficit comes from using many different applications for different functions, say Zendesk for support and Yotpo for reviews. These are all great applications, but their data isn’t in one place to figure out deeper patterns. The ultimate business advantage, that Amazon leverages through vast amounts of data, is anticipating customer’s needs to serve them better. OdinAnswers erases this data disadvantage for merchants who want to know their business and customers better. With the TagRobot acquisition we now serve over two hundred Shopify and Shopify Plus merchants who we can arm with greater understanding to compete and win.”
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The acquisition was funded by an earlier seed round closed in March, led by Connecticut Innovations, Connecticut’s strategic venture capital arm, the leading source of financing and ongoing support for innovative, growing companies. With that investment Peter Longo, senior managing director at Connecticut Innovations, will be joining OdinAnswers’ board of directors.
“We are excited to follow on from our pre-seed investment, and their mission to connect e-commerce businesses closer to their customers,” said Peter. “Over the last 18 months, they’ve built out their senior team, developed their technology and we’re excited to support serial entrepreneurs like Andy. We are looking forward to continuing to support OdinAnswers as they grow here in Connecticut.”
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