Chef’s Warehouse Relaunches Mobile Commerce Apps –Integrated with Their New Optimizely B2B Website
Built by Unbound Commerce, the new apps leverage and extend new B2B site features and functionality.
Unbound Commerce announces the successful republication of iOS and Android mobile apps for B2B restaurant supply leader Chef’s Warehouse.
The functionality of their newly-launched Optimizely (formerly Episerver) B2B ecommerce site is leveraged and extended into the apps – purpose built for the specific needs of Chef’s Warehouse wholesale buyers.
Mobile B2B sales are growing fast and an app is increasingly seen as minimum ante. According to Ebizbneeds, “B2B mobile apps have the power to skyrocket the growth of the company towards its success.” And a recent report by Gartner indicated that, “by 2025, 80% of B2B sales interactions will occur in digital channels”.
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Chef’s Warehouse moved to Optimizely and their newly re-launched B2B site is packed with powerful features designed to streamline the digital buying process. Unbound Commerce leveraged and extended these features into their iOS and Android mobile apps, which were just re-published. This means chefs, in the kitchen, have rapid re-order capabilities always on, literally in their hip pocket.
“Our mobile app is now driving a significant percentage of online sales and the conversion rate on the apps consistently exceeds our mobile site. Unbound made sure all the B2B ordering tools we got with the Optimizely platform were incorporated into the app, for easy re-ordering by buyers”, said Ari Pappas, Head of Product at Chef’s Warehouse.
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“Chef’s Warehouse is a prime example of how top wholesalers now require ecommerce platforms specifically designed for the B2B buyer experience,” said Diane Schmidt, Vice President, Partner Development & Global Head of Partner Operations at Optimizely. “Our solution partner Unbound Commerce truly understands what is required in a seamless digital experience and we are pleased with how well the new Chef’s Warehouse mobile apps leverage and extend the elements of our digital B2B ordering platform.”
