App Annie Sets New Bar for Mobile Analytics with Data Science Innovations
App Annie, the leading mobile data and analytics company helping brands and publishers create winning experiences on mobile, announces its newest innovation designed to put data-driven insights in the hands of executives.
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For busy executives, time is of the essence. To keep pace with the ever-changing app economy, it’s important to access critical information about trends, markets and the competition in real time. With over USD 143 billion spent on mobile and 218 billion new app downloads in 2020, unlocking mobile insights and capitalizing quickly on opportunities is more important than ever.
Now available on the Apple App Store, App Annie Pulse provides one touch access to mobile market data. This is the industry’s only answer to benchmark competition, track market movers, and identify insights that are powered by the industry’s best estimates and data science.
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This is the first mobile app to fully leverage AI-driven features:
- App Annie Performance Score: A composite metric, based on sentiment, acquisition, monetization, and engagement metrics. This allows businesses to quantify and benchmark their performance. The score can be tailored to your favorite metrics.
- App Annie Insights: Automatically monitors shifts in data and identifies potential causality
“We are unmatched in our data science capabilities – the only market data provider that derives all estimates and insights from a pure AI model,” said Ted Krantz, CEO, App Annie. “App Annie Pulse marks the introduction of the industry’s first Mobile Performance Score and ability to track your own custom metrics.”
