Infutor’s Identity Resolution services to help joint customers enhance and activate first-party data securely within Snowflake
Infutor, a Verisk business and consumer identity management expert, announced that it is launching Infutor Identity Resolution, an embedded application that will enrich and activate first-party data natively in the Snowflake Data Cloud. The Infutor Identity Resolution application is built using Snowflake’s Native Application Framework, currently in private preview, which enables application developers to build applications using Snowflake core functionalities, globally distribute them on Snowflake Marketplace, and deploy them within a customer’s Snowflake account.
With Snowflake, the Data Cloud company, Infutor is helping joint customers activate their first-party data in a secure environment that easily integrates with their other data sets. With data clean room capabilities, brands, agencies, platforms and publishers can build better 360-degree views of their customers in a secure and privacy-forward environment. This is especially critical for performance marketers who need to maintain the highest levels of data privacy.
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To enhance data integrity for insurance and other considered purchase categories, Verisk completed its acquisition of Infutor earlier this year and is in the process of integrating Infutor with Verisk businesses Jornaya and Contact State, which together form Verisk Marketing Solutions. Verisk Marketing Solutions can deliver unique and differentiated value to CMOs, marketing teams and their partners.
“Our collaboration with Snowflake will make it seamless for marketers that are already using Snowflake to access the scale, accuracy and deterministic attributes of our identity data suite,” said Kevin Dean, COO of Verisk’s Infutor. “With the Snowflake Data Cloud, joint customers gain a seamless, secure and near real-time model, without any data leaving the platform.”
“Infutor’s Identity Resolution application built using the Snowflake Native Application Framework will help Snowflake customers as they pursue innovation with their first-party data initiatives,” said Chris Child, Senior Director of Product Management, Snowflake. “As Snowflake continues to make strides to mobilize the world’s data, collaborators like Infutor can give our customers greater flexibility around how they enrich and activate their data.”
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