Trace One Rebrands, Inspiring Brand Owners to Make Remarkable Products
Trace One SA ("Trace One"), the world's largest collaborative retail business platform for consumer-packaged goods (CPG), revealed its new brand identity today.
Founded in 2001, Trace One offers a suite of integrated cloud solutions for the creation and management of CPG products. The company works with both CPG manufacturers and retailers, supplying a single platform for users to collaborate on the management of product innovation, specification, safety and quality, a marketplace to promote and discover new products, an E-sourcing solution to manage RFPs in one place. Trace One serves a global customer base, with a powerful retail community of over 20,000 organizations of all sizes, that sit the heart of the industry ecosystem.
A new identity to present long-standing expertise in a new light
There have always been strong rational reasons for brand owners to choose Trace One, but the company has identified that the time has come to differentiate. In a market where many competitors are impersonal, tech-focused and feature-led, offering a relationship based on the values shared with brand owners will create stand-out. Trace One is now where remarkable products begin. This builds on an existing expert position to create a thought-leading inclusive brand identity. The new approach will allow Trace One to better support its customers, helping them to be prepared for the challenges of an ever-changing market. This is true for brand owners of all sizes, all around the world.
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The new brand strategy and identity is rooted in a truth that Trace One shares with all segments of the audience: to make remarkable products. The new brand personality and tone of voice reflect this approach. It was important that Trace One’s expertise, passion and heritage weren’t forgotten, but could flex across their suite of products and straight into the hearts and minds of the CPG and retail community.
Our New Logo conveys our ambition to enable brand owners and their products to “be all they can be” by connecting expertise, people, and information in one place to overcome complexity and grasp the opportunities at every stage of the product life cycle.
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