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Reltio Introduces Identity 360, an Industry-First Free Cloud Service for Mastering Customer Identities

Targeted MDM SaaS Offering Enables Companies to Recognize Customers Across All Channels in Real-time at Scale

Reltio, an award-winning provider of the only master data management SaaS platform born in the cloud and used by companies worldwide to succeed in the digital economy, today announced the availability of Reltio Identity 360. Identity 360 is a Free cloud-native service that provides a single source of truth for identity data about customers, contacts, and other persons such as patients, sales representatives, and employees in real-time and at-scale. Identity 360 is Free; a first in the master data management segment of the business software market.

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Key Points

  • Reltio Identity 360 eliminates the common problem of inconsistent, duplicate, incomplete, and fragmented customer data by consolidating, deduplicating, enriching, and validating customer profiles in a single source of truth. Accurate, reliable customer data is critical to success in the digital economy.
  • Create digital universal IDs to provide customers with seamless omnichannel experiences in a post-cookie world. According to industry analysts at Winterberry Group, almost 50 percent of brands say better identity recognition capabilities will do the most to advance their omnichannel marketing efforts.
  • Deploy Reltio Identity 360 immediately without configuration and get clean customer profiles in a secure production environment.
  • Identity 360 Free Tier users have a rapid migration upgrade path to other editions:
    • Premium Edition to manage more consolidated profiles and use Identity Graph to visualize relationships among persons
    • Enterprise Edition for additional support, customization, and security

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Form Fill to Business Value in Minutes. Yes, Minutes

Reltio Identity 360 aggregates person data from all sources, matches identities, removes duplicates, and merges attributes to provide a single source of truth. A universal identifier is then created for the profile to share across all operational and analytical applications.

Unlike standalone, on-premises, or hosted address validation, data quality or MDM products, Reltio Identity 360 is 100 percent software as a service running on Reltio Connected Data Platform, the only born-in-the-cloud MDM platform with a 10-year record of proven performance. With Reltio’s SaaS API, customers can quickly deploy Reltio Identity 360 and connect with other applications to retrieve and update data.

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