Qliktag Software Inc., a leading IoT platform company for smart connected everyday consumer products has announced the release of version 3.2 of the Qliktag Platform which features direct support for resolving GS1 Digital Links.
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The GS1 Digital Link is a much-anticipated new age upgrade to the standard GS1 barcode. The current GS1 Barcode appears on nearly every item around the globe and is said to be scanned over 5 billion times a day. The GS1 Digital Link is a relatively new standard that enables an item to be identified by scanning a single code on the packaging with a globally standardized URL format instead of a set of numbers typically carried within a barcode.
This implies a single code such as a printed QR code, datamatrix, NFC label, RFID tag or other technology with a GS1 Digital Link format URL can not only identify the product but also deliver virtually unlimited information, content and digital experiences to various stakeholders who interact with the product from the manufacturer, supply chain, regulators and end consumers.
“We’ve been enabling everyday FMCG products as smart products with our own proprietary URL link formats since 2012. What is exciting about the GS1 Digital Link and makes this a game changer is that it is a globally standardized and a unified way for products to be connected and digitally identified on the web. For every manufacturer or brand looking to adopt this GS1 Digital Link standard, it’s effectively taking the barcode concept used on their products a step up into the digital era.” Comments Dilip Daswani CEO of Qliktag Software.
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