Kount, an Equifax Company, Selected for ‘Overall Fraud Prevention Solution of the Year’ in 2021 CyberSecurity Breakthrough Awards
Prestigious International Awards Program Recognizes Outstanding Information Security Products and Companies
CyberSecurity Breakthrough announced that Kount, an Equifax Company, and leader in digital identity trust and fraud prevention, was selected for the “Overall Fraud Prevention Solution of the Year” in the fifth annual CyberSecurity Breakthrough Awards program. CyberSecurity Breakthrough is a leading independent market intelligence organization that recognizes the top companies, technologies, and products in the global information security market.
Kount products are built on the Identity Trust Platform, a powerful solution designed to prevent digital fraud and protect the entire customer journey by establishing identity trust – a level of trust or risk behind account creation, login and payment events.
Read More: Powerbridge Technologies Establishes Powercrypto Holdings For Its Crypto Mining And Digital Asset…
“Companies, whether they want to be or not, are now in the business of risk management, and Kount is delivering a breakthrough platform to help them stay on offense.”
The result of a strong patent portfolio, the Kount Identity Trust Global NetworkTM uses Artificial Intelligence (AI) and both supervised and unsupervised machine learning to link trust and fraud data signals from 32 billion digital interactions, 17 billion devices, and five billion annual transactions across 200 countries and territories. As more signals are collected and combined with Kount’s AI-driven analytic insights, they become more predictive, helping to prevent digital fraud and protect against account takeovers in real time while enabling personalized customer experiences.
“Post-COVID, e-commerce and digital experiences have revolutionized the lives of billions of consumers and businesses around the world in the last year,” said Brad Wiskirchen, Senior Vice President and General Manager, Kount, an Equifax company. “As digital transformation and innovation have accelerated, we have seen companies across industries working to balance security requirements with the need to provide trustworthy and seamless experiences for their end users. We are excited for Kount’s solutions to be recognized by CyberSecurity Breakthrough for their role in helping our customers proactively protect digital threats.”
Read More: SalesTechStar Interview With John Bruno, Vice President Of Strategy At PROS
The CyberSecurity Breakthrough Awards honor excellence and recognize the innovation, hard work, and success of companies in a range of information security categories, including cloud security, threat detection, risk management, fraud prevention, mobile security, email security, and more. This year’s program attracted more than 4,000 nominations from over 20 different countries.
“While skyrocketing growth in the global adoption of digital transactions means businesses can better cater to consumers’ needs, it also exposes more businesses than ever to the downside of e-commerce,” said James Johnson, CyberSecurity Breakthrough’s Managing Director. “Companies, whether they want to be or not, are now in the business of risk management, and Kount is delivering a breakthrough platform to help them stay on offense. We extend our sincere congratulations to Kount for winning the highly competitive ‘Overall Fraud Prevention Solution of the Year’ award for 2021.”
In the past year Kount launched several new products, including a Dispute and Chargeback Management solution, that integrates major card brand dispute and alert systems with Kount’s industry-leading AI-driven fraud prevention. By utilizing data from issuing banks, the Dispute and Chargeback Management Solution can help consumers recognize transactions or receive a refund without further pursuing a costly chargeback. The solution comes at a key time, as the pandemic-fueled acceleration of digital interactions spurred consumers to engage with more, new-to-them e-commerce merchants. That increase in transactions increases the risk of chargebacks from fraud, friendly fraud, and legitimate disputes.
Read More: New Study Reveals Consumer Confidence Is Surging—But Shopping Expectations Have Changed
