SalesTech Star

FiVerity, Inc. Tackles Cyber Fraud with Combined Corporate and Product Launch

SynthID™ Detect General Availability Announced for Financial Services Firms

FiVerity, Inc., a provider of AI-powered detection and prevention solutions for new forms of cyber fraud, today announced both the official launch of the company and the commercial availability of its latest AI-powered anti-cyber fraud product, SynthID™ Detect. FiVerity made the announcements in conjunction with sponsorship of the ACFE Anti-Fraud Leadership Summit, the premier event for fraud leaders hosted by the industry’s largest anti-fraud organization.

Read More: Precisely Delivers First End-To-End Data Integrity Suite For Confident Business Decisions

Powered by #AI and machine learning, FiVerity’s new product, #SynthID Detect, helps banks, credit unions, credit card providers and other financial service providers fight #synthetic identity fraud (SIF), by recovering 35% of previously undetected #fraud

The announcement reflects FiVerity’s growing market momentum, with customer adoption, leading-edge innovation, and executive thought leadership in the anti-cyber fraud solutions segment. The company’s new product, SynthID Detect, helps banks, credit unions, credit card providers and other financial institutions fight synthetic identity fraud (SIF), the fastest-growing type of financial fraud there is today. FiVerity’s platform reduces cyber fraud losses while simultaneously streamlining customer onboarding processes to accelerate customer growth.

“FiVerity’s approach to fraud prevention through machine learning is unlike other industry solutions, by leveraging FiVerity’s feedback mechanism, we are able to train the models in real time to adapt to the continuously evolving nature of fraud,” said Justin Davis, Manager of Fraud and BSA Reporting at Digital Federal Credit Union, a national consumer lending institution. “Synthetic identities are not a new problem, but they are one lacking a real solution and FiVerity’s SynthID is just that. In our first six months using SynthID, it identified $2 million worth of fraud, of which 35% was overlooked by existing systems and processes. This has resulted in an overall lift in fraud prevention rates of more than ten percent.”

Read More: Taos Welcomes Gopal Bhat As Senior Vice President Of Product And International Strategy

SynthID Detect uses FiVerity’s proprietary AI and machine learning technologies to “scale the analyst” by leveraging human experience for continuous improvement. It observes and captures strategies and tactics from expert business users to detect fraud and uncover a telltale pattern of financial crimes. The company’s products give customers the proactive and predictive fraud detection and prevention capabilities they need to keep up with fast-moving fraudsters.

“The enormous cyber fraud problem has become even worse during this COVID-19 pandemic,” said Greg Woolf, founder, and CEO of FiVerity. “The massive shift to online business operations in financial services has created a wider threat vector for cyber fraudsters. With SynthID Detect, our customers are finding and thwarting these criminals before they can do damage. While SIF is a great use case, it’s only the first of many cyber fraud challenges facing financial institutions, and we’re just getting started.”

The high incidence of cyber fraud causes significant friction for financial institutions while onboarding new customers as they execute their digital marketing strategies. FiVerity’s products also provide an indication of very low risk activity to reduce manual intervention for consumer applications, which significantly accelerates new account processing and customer growth.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.