Within the SalesTech landscape, there are a number of sales tools enriched with AI and Machine Learning capabilities, all built-in with the aim of facilitating better sales processes, especially in the voice call, prospecting and speech analytics segments.
Artificial Intelligence (AI) has become the name of the game across several industries, and the sales/SalesTech space is no exception. As more numbers of sales representatives start relying heavily on AI powered SalesTech products to perform a range of tasks while automating the most mundane ones, it is crucial to keep a few basic fundamentals in mind. While AI is changing the SalesTech landscape, here’s what every B2B/Tech Salesperson should keep in mind to ensure your prospecting efforts adequately complement your choice and use of AI-powered sales tech!
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Quality isn’t everything!
Did you know that, on average, it takes 12 minutes to write a single social post from scratch? 12 minutes!
Ever watch water boil? Writing a social post takes longer!
But one post isn’t nearly enough.
Quantity matters now more than ever before. Remember that old marketing adage, how it takes seven times for an ad to sink in?
These days, it’s 12 to 14; DOUBLE the touch points – pretty sure you don’t have time for that!
And that’s just the number of times your prospects need to receive the message – which means you need to publish a LOT more in order to give those 12 to 14 a fighting chance of cutting through the noise… You definitely don’t have time for that!
AI is NOT human – so you can’t remove the human (nor should you want to)!
That old way, of sending the same message, over and over again? Spam City. Don’t even THINK about it!
In order to truly connect emotionally with your prospects, you must give them multiple ways of access – multiple messages with similar calls to action that play on different emotional touch points – essential to communicating value.
Why? Because emotional connection translates into trust and likability.
Remember–> People buy with their guts, every time. They understand value based on how it makes them feel. When they feel good, they give you their money.
Which means you can’t remove emotion from the equation – you can’t remove the human.
Good news. That’s you! Bad news. You’re only human :-).
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They say Content is King! I say Writing is King!
When it comes to social engagement, writing is still king. Not videos, not podcasts (both of which rely on writing for promotion) but good old-fashioned writing…
Which means you’ve got to get creative. You’ve got to (brace yourself) WRITE! And you’ve got to learn to do it well.
Pretty sure you don’t have time for that, either.
Come ON…But Why Writing?
Let’s do a quick run-through of the skills you need to be a successful salesperson – persistence, confidence, curiosity, active listening, relationship building, empathy, time management, coachability… blah blah blah.
But writing? That’s something everybody can do, right? It’s one of those ‘soft’ skills people talk about.
Yet, companies spend more than $3.1 billion each year on remedial writing training for employees.
WHOA, right?
But that why this should be your base before you rely on Artificial Intelligence…
SalesTech whiz-bangs, meet A.I., your new best friend
No surprise, A.I. can help automate this process too and make your life much easier. BUT, you definitely don’t want to leave it up to Artificial Intelligence alone.
Remember, when it comes to marketing and sales, emotion is a must.
Humans have emotion. Not robots.
Which means you want the A.I. to get you three-quarters of the way there. You want the A.I. to START you at third base; the human is what gets you all the way home.
And that last stretch is the difference between messaging that makes folks “interested” to messaging that makes them covert AND evangelize.
A.I. + humans working alongside each other… that’s the magic.
Remember this and you’re gold out there!
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