An email signature is sometimes known as an email footer. It provides details about a brand and how it can be easily identified, help strengthen brand awareness, and offer more marketing possibilities.
Why you need an email signature
Email signatures are still very important for your brand recognition even with the growth of social media. The number of email users all over the world proves that there are many opportunities email can offer for businesses. In 2019, there were 3.9 billion email users, and this figure is predicted to continue to grow in the next few years.
Besides, email signatures help make email marketing more impactful and effective by combining address, contact number, and business logo – all in one place. It allows recipients to contact you by making a quick call.
By adding links to your social media platforms and websites, you can promote them and drive more traffic. The links in email signatures can be easily modified to match the needs of a target audience.
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How to design email signatures
Here are a few tips for creating an effective and professional email signature:
Make it brief
When it comes to an email footer, the phrase “less is more” holds true. Avoid making it too busy or contain too much information so that your readers won’t be overwhelmed or distracted. Having up to 7 lines is just enough.
Make it mobile-friendly
Today, emails are opened more on mobile devices than webmail clients and desktops. Ensure that the email body and signature are readable on mobile devices and that all links and buttons are well spaced and large enough to be clicked with fingers.
Use colors consistent with your brand
Using colors in your email signature is one method of attracting attention, but too many colors can make your email appear unprofessional and sloppy. Select one or two colors and make sure they complement your brand logo, website, or stationery.
Try using a CTA
Including a CTA in your email signature is one of the creative things to do. Make sure it is simple, less pushy, up to date, and blends with your email style. Your CTA should appear less like a sales pitch and more like a post-script. Let it align with your brand’s objectives.
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Include social media icons and links to recent content
It is important to include your social media icons to improve your brand identity and enable your readers to contact you using different channels. You can also promote content that might be of interest to your clients: the launch of a new product, new pricing plans, or free ebook download.
Perform A/B testing
Don’t forget to track the performance of your email signature. Is anyone clicking on the links, CTAs, or social media icons? This will provide insights into how to optimize and improve the design, positioning, and format of your email footer.
Most popular email signature design tools and generators
An email signature generator is a tool that can be used to create and customize a signature that is then saved and used as a default email footer.
Gimmio, previously known as Zippysig, is a platform for developing personalized email signatures without limitation to pre-designed templates. It features over 40 templates, 2000+ social icons, about 44 different fonts, and a possibility to add disclaimers, banners, images, as well as spacing and borders to any field.
This generator would be perfect if you need to create signatures for all employees at your company and keep them uniform. You can even organize signatures by groups.
Price: Gimmio offers pretty impressive signatures for free, while premium features require either a one-time fee of $7 or a subscription plan that starts at $4 (billed monthly).
HubSpot is a popular platform with a very simple user interface, which makes it easy for beginners. It comes with different customizable themes, colors, and fonts and allows you to include images and social icons to your signature.
HubSpot has a limitation of only 6 different templates and positioning of fields. But given that it is free, it should be enough, especially for small businesses and startups.
Price: This email signature generator service is free.
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Designhill enables you to create email signatures in less than one minute. It offers few customization options with different design templates, social media icons, and links. However, Designhill does not permit saving on their server for later customization, which makes it unfavorable for users who intend to create multiple email signatures at once.
Price: Designhill email generator is available for free.
MySignature is another easy-to-use service that guides you through creating outstanding email signatures. It enables you to use the platform on the go, which implies that you can create email footers from a mobile device or tablet. It also offers tracking tools for analyzing the performance of images, links, and banners in your email signature.
Price: MySignature offers two different plans: individual starting at $4 per month (billed yearly) and business starting at $45 per month (billed yearly).
This is a super easy, custom signature generator tool. It generates email signatures on its server and stores them for 15 minutes. Then, your signatures will automatically get deleted. However, you can save your design instantly on your device by right-clicking on the signature. Signature Creator also offers a custom handwritten signature and font signature.
Price: This tool is available for free.
This is an amazing email signature generator suitable for teams. It comes with a powerful visual drag-and-drop editor that makes maintaining email signatures for a whole team easy.
You can add an unlimited number of fields, change fonts and colors, add spacing, and rearrange information the way you like it. After you created a template, you can share a link to it with your entire team.
Price: There is a free plan. Paid plans start at $19 per month (billed yearly).
NewOldStamp comes with a user-friendly interface and simple navigation. It is suitable for both novice and advanced users. Using it, you can generate an email signature in only 2 minutes. The tool also features an option for tracking email signature clicks.
Price: NewOldStamp offers no free plans or trials. Paid plans start at $4.50 per month (billed annually).
This email signature generator offers a sleek design and multiple customizations, ranging from various signature widths, font types and sizes, images, social icons, and many more. It also has a real-time preview.
Price: Si.gnatu.re offers 30 days of free editing. Paid plans include a one-time fee of $5 for one signature and $35 for 10 bundled signatures.
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Wisestamp is the best platform for brands with customer-centric teams. It features over 50 templates and allows you to include social icons into your signatures with one click. You can easily share your signature with your customers and even personalize your message using Instagram images to improve brand identity.
Price: There is a free plan. Wisestamp pricing starts at $5.80 per month (billed annually).
Mailcastr is an email generator that also enables you to track your emails. It allows you to create emails in less than one minute and uses minimal data to identify the receiver for tracking. The tool then sends you a real-time notification whenever your letter is opened.
Price: Mailcastr offers a free plan, as well as a $5 monthly plan.
HoneyBook allows you to create signatures in less than 30 seconds. It offers 8 free email signature templates with very simple customization, which makes it perfect for creating different branding and graphic design ideas.
Price: HoneyBook’s email signature generator is free to use.
Wrapping up
Every opportunity to strengthen your brand in the minds of your audience must be taken advantage of today. An email signature is an excellent tool that should be implemented as part of your marketing strategy since it can be used every day. Employing the use of an email generator for designing the perfect signature can develop your brand, offer a more professional approach to your emails, and provide useful contact information for your business.
