Treasure Data introduced new product capabilities for its Customer Data Platform (CDP) that provide game-changing analytics to brands. Treasure Data also announced 15 new integrations, bringing the total number of connectors in its network to more than 170. Finally, with this release, Treasure Data launched an in-store SDK (software development kit) that provides retailers a complete, unified view of the shoppers’ journey.
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“Treasure Data has become our single source of truth when it comes to digital marketing”
“Treasure Data empowers businesses to build insights at the speed of customer decisions,” said Rob Parrish, vice president of product, Treasure Data. “Backed by our industry-leading customer data management capabilities, Data continues to build on its comprehensive solution to further accelerate time to value for our customers.”
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Treasure Insights: Customizable and Out-of-the-Box Dashboard Accelerators for Customer Analytics
Treasure Insights transforms the way large marketing teams coordinate their go-to-market strategies. Executives can easily obtain a bird’s-eye view of marketing activities and ROI across different regions and product lines. Strategists can quickly glean customer insights and build effective marketing plans when it matters the most. And campaign managers can understand which audiences, channels and messaging are driving the most conversions.
“Data continues to prioritize and invest in customer analytics to fit enterprise needs,” says Karen Donovan, senior manager, customer data platform program, Fiat Chrysler Automobiles. “The out-of-the-box dashboard accelerators allow us to quickly extract insights and easily share reports with our entire team.”
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