Customers Connect Marketing Data and Workflows with Allocadia to Improve Marketing Performance
Allocadia, the creators of the Run Marketing platform, announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital, and Hitachi Vantara Corp., are improving the way they run marketing by connecting their plans, investments and results, allowing them to measure and improve marketing performance.
“Successfully integrating technologies is a competitive advantage for not just the marketing organization but the entire Commvault team,” said Anna Soo, Senior Marketing Manager at Commvault. “Creating that data and infrastructure connectivity makes marketing teams more efficient, more agile and more resilient to the different problems that marketers regularly face. Having Allocadia as the connection point between our foundational marketing platforms not only helps Commvault transform into a better marketing department, it can lead to improved bottom line for the company as a whole.”
Allocadia Connect is the integration framework of the Run Marketing platform that enables enterprise marketing organizations to create ROI insights and increase efficiency across the team. With the ability to connect dozens of systems either with pre-configured connectors or through Allocadia’s full API, marketers have the power to bridge marketing end-to-end, from planning, to execution, to results. Allocadia Connect automates and streamlines workflows, enables rules-based mapping connections, and provides actionable insights through merged BI data and dashboards. Allocadia customers such as Commvault have connected systems including financial, CRM, marketing automation, digital ads platforms, and work management.
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An integrated technology stack is critical for today’s marketing organization. According to a recent study by market research firm Ascend2, “integrating disparate systems’ is the greatest barrier to success with marketing technology for 52% of marketers.” When investment data is saved in one place, projects in another, and program results data in a third, it’s practically impossible for marketers to create actionable insights.
Allocadia Connect has given enterprise marketing organizations the ability to:
- Enable the Measurement of ROI and ROMI: Unified data sets create multiple views of ROI and give marketers the ability to measure their overall impact on the business. Marketers can then make smarter decisions where to reallocate investments and drive greater performance.
- Create Efficiency and a Better Marketer Experience: Streamline marketing processes across teams and save time by reducing duplicate and manual data entry. This drastically improves the marketer’s experience, providing them with the technology and insights to make better decisions.
- Increase Alignment and Cross-Departmental Collaboration: Visibility into plans, investments and outcomes against corporate objectives creates global alignment, and increases cross departmental collaboration with finance, the c-suite, and other teams.
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“From the beginning Allocadia has focused on helping marketers create a foundational data set around investments as well as connecting financial and results data. This solution has provided greater insights for marketers across the world so they have the confidence to know where to spend their next dollar,” said Jocelyn Brown, SVP Customers and Revenue. “However, it’s not just about the technology, Allocadia has the people and experience to deliver full solutions to customers, which is a clear differentiator in the crowded MarTech industry. We have long-time customers who are maximizing the impact they have on their business because of our Connect offering, and more customers are starting to utilize it every quarter.”
Join Allocadia at SiriusDecisions Summit, May 5-8 in Austin, or at Workfront Leap, May 6-9 in Dallas, to learn more about how Allocadia Connect enables marketing organizations to better assess the impact of their programs.
