The partnership enables brands to ethically acquire customer data, increase share of wallet and reduce churn
3radical, a leader in audience engagement and earned data solutions, and Xtremepush, a leading supplier of engagement and personalisation software, have today announced their partnership agreement.
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Their combined approach will enable brands to weave unified, multichannel engagement campaigns with cutting-edge gamification technology for impactful customer journeys throughout the lifecycle. The solution has been created with the aim of helping brands to achieve several core business objectives;
- Ethical customer data capture
- Increase spend and share of wallet
- Drive repeat engagement
- Reduce customer churn
3radical’s Voco audience engagement platform will allow brands to implement branded, interactive and mutually-beneficial games and experiences which collect data transparently and ethically across their digital channels. Xtremepush meanwhile will provide the segmentation and personalised engagement capabilities needed to encourage customers back on-site and into the games and experiences.
Michael Fisher, CEO of 3radical, said, “We are always looking to innovate and partner with brands who offer complimentary technology. Xtremepush has a deserved reputation for helping organisations to seamlessly execute personalised, automated and multichannel communications. And like 3radical, they champion the collection and usage of earned data directly from individuals in a transparent and ethical way. We believe that this partnership is a perfect fit, one that will massively benefit brands looking for new ways to understand their customers and drive repeat engagement through dynamic interactions.”
CEO and co-founder of Xtremepush, Tommy Kearns said, “Our partnership with 3radical represents an exciting opportunity for both companies to deliver even more value to our customers. Gamification is an increasingly important strategy for ethical data capture, customer retention and revenue growth, and 3radical is outstanding in this area. Combining this expertise with our award-winning customer engagement, data and personalisation platform, the solution we are offering together allows brands to deliver fun and rewarding experiences to increase share of wallet and reduce churn.”
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