Wunderkind, formerly BounceX, the leading performance marketing channel that delivers one-to-one messages at scale is acquiring SmarterHQ, the leading advanced segmentation and orchestration engine for enterprise eCommerce.
Comments on the news
“We went on the offense after COVID hit and turned a trying time into a year of explosive growth, both for us and our clients,” says Ryan Urban, CEO of Wunderkind. “Ultimately we’re in the business of revenue. And this acquisition will allow us to drive a lot more revenue for enterprise retailers and will strengthen our partnerships with the major marketing clouds.”
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“Every leading retailer wants to be more one-to-one. But they know they can’t make that vision a reality with various point solutions focused on single marketing channels,” says Neeraj Agrawal of Battery Ventures. “This acquisition will enable Wunderkind to ship more products across channels, faster. It aligns them with the major players in MarTech and should dramatically accelerate their trajectory.”
“Joining forces with Wunderkind will add fuel to everything SmarterHQ does,” says Michael Osborne CEO & President of SmarterHQ. “Combining the flexibility of SmarterHQ with the massive scale of Wunderkind’s identification technology will make everything we do more impactful, together. Ryan and I have always been laser-focused on how our products drive revenue for our clients, and I know that we’ll be even stronger, together.”
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Supercharging growth for enterprise ecommerce retailers
With Wunderkind, retailers unlock a performance marketing channel by delivering one-to-one messages at unprecedented scale across email and SMS. Wunderkind combines next-gen identity resolution with world-class strategy to drive up to 25% of total digital revenue for top eCommerce retailers while scaling their marketable lists across channels.
With SmarterHQ, retailers are able to aggregate their in-store, online and in-app data and leverage it across channels. Marketers can instantly and confidently pull even the most detailed audiences to orchestrate tailored messages with unmatched customization.
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