Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology that Unlocks the Triopoly of Google, Facebook and Amazon
Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimize and activate insights
Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customizable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more actionable than ever before through an impressive suite of products that dramatically accelerates speed to insight and execution.
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Mobius unifies disparate data sources into an ecosystem where data is interconnected to provide a truly unified marketing strategy. Mobius is comprised of three products:
- MobiusOS: the foundation of the technology which collects, connects and synthesizes channel data into one place, providing unified, always-on marketing insights—an operating system for marketing data.
- Mobius Apps: uncovers growth opportunities for clients by further optimizing through various apps that are customizable to any business or marketing challenge. These products work across multiple verticals—eCommerce, B2C, Lead Gen, B2B, CPG, seasonal businesses, omnichannel and more—to unlock a marketer’s next best move.
- MobiusX: built in 2014 for Amazon’s unique closed-loop system, MobiusX is now one of the most sophisticated Amazon tools on the market today. This AI-enabled technology drives campaign and vendor performance at scale. MobiusX also processes over 150 million product feeds daily across Google, Facebook and other feed-driven channels to allow strategic optimization at scale. The result? The Triopoly Unlocked.
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“As the complex world of digital marketing becomes increasingly data-centric, we will continue investing in innovation that enables our people and clients to unearth new opportunities through actionable insights,” said Zach Morrison, chief executive officer, Tinuiti. “We want our strategists to use their minds more than their hands and evolving innovations and technologies like Mobius facilitate the extraction of value for our team and our clients.”
