SalesTech Star

TIE Kinetix Rebrands to Support Growing SaaS Business

A new visual identity reinforces the company’s shift to a simplified product offering

TIE Kinetix, a leader in 100% supply chain digitalization, announced today that they have officially rebranded in order to support the continued growth of their cloud-based supply chain platform, FLOW Partner Automation. As a visual representation of the company’s narrowed focus, TIE Kinetix has introduced a new logo and website to better showcase their position as a leader in procure-to-pay and order-to-cash automation.

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Following the sale of the company’s demand generation business last year, TIE Kinetix immediately scaled down the product offering on their website but chose to delay a complete rebranding until now in order to facilitate a more seamless transition for customers, partners, and employees.

Today, TIE Kinetix is solely committed to helping organizations achieve 100% supply chain digitalization with FLOW. The new logo reflects this narrowed focus with the omission of text reminiscent of services that no longer offered. It is further supported by the new website which boasts straightforward language and a modern design in line with their philosophy that document exchange should be simple.

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“With a consolidated focus and fewer products to develop and maintain, we’re constantly moving forward,” says Jan Sundelin, CEO, TIE Kinetix. “Since selling our demand generation business, we have a better understanding of our FLOW customers, and development is at an all-time high. We’ve made a lot of progress on the back end, and we’re proud of it. We had to rebrand to show our customers and the rest of the world who we are, what we do, and why we do it.”

FLOW is suitable for anyone, anywhere. It’s a one-size-fits-all platform that enables companies and government organizations to connect with trading partners around the world and take control of their cash flows in real time.

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