Pega Sales Automation receives the highest product scores for B2B, B2C, and Indirect/Relationship Sales use cases
Pegasystems Inc., the software company that crushes business complexity, announced it has been recognized by Gartner, Inc., which delivers actionable, objective insight to executives and their teams, in its 2021 Gartner Critical Capabilities for Sales Force Automation (1) report. Among the three use cases examined in the report, Pega received the highest score of any vendor in the B2B (4.33/5), B2C (4.48/5), and Indirect/Relationship Sales (4.47/5) use cases for Pega Sales Automation™.
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Gartner evaluated 16 sales force automation (SFA) vendors based on 10 core sales execution capabilities and how they apply to three specific use cases. These include capabilities such as guided selling, activity management, and platform and integration. This report is a companion to the 2021 Gartner Magic Quadrant™ for Sales Force Automation (2), which named Pega a Visionary in the market for the fourth consecutive time.
In the report, Gartner explains: “Most SFA systems are foundational technologies, necessary for providing the basic skeleton of sales process automation steps. This means that buyers must consider how to customize vendors’ native SFA capabilities or purchase additional sales automation systems to meet their selling requirements.”
Pega Sales Automation™ is an industry-leading, AI-powered sales execution and engagement tool. As a complement to Pega Customer Service™ within the Pega Infinity™ digital transformation software suite, it helps businesses predict and drive the right insights by infusing intelligence and simplifying sales processes so sellers can focus on the right leads, opportunities, and activities. Its intelligent automation and AI capabilities help enable organizations to optimize sales performance, anticipate customer needs, and close digital selling blind spots to achieve the greatest outcomes.
This recognition is among Pega’s recent analyst recognitions for customer relationship management capabilities. Recently, Pega was named a Leader in the 2021 Gartner Magic Quadrant for CRM Customer Engagement Center report (3) and a Leader in The Forrester Wave™: Real-Time Interaction Management report (4).
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